Brand Guidelines

About xpass

 XPASS is a premium fitness subscription that gives you access to book fitness classes at boutique brands including AKT, CycleBar, Club Pilates, Pure Barre, Row House, Rumble, StretchLab, STRIDE, YogaSix, and BFT. Get trained by professional instructors in the best fitness studios in your area, and take the stress out of workouts. 
Xpass Logo

Wordmark Logo - Blue

Wordmark Logo - White

Wordmark Logo - White

Icon Logo - Blue

Icon Logo - Blue

Icon Logo - White

Icon Logo - White

Logo Usage

xpass_min logo size_workmark

Minimum Logo Size - Wordmark

xpass-min logo size_icon

Minimum Logo Size - Icon

xpass-min logo padding

Minimum Logo Spacing

Incorrect Logo Usage

xpass_logo-do not distort

Do not distort

xpass_logo-use brand colors

Do not deviate from brand colors

xpass_logo-no stylistic effects

Do not add stylistic effects

xpass_logo-do not rotate

Do not rotate

xpass_logo-do not mirror

Do not mirror

xpass_logo-no stroke

Do not add a stroke

Colors

XPASS-Blue

XPASS Blue

XPASS Grey-Blue

XPASS Grey & Blue

Black

Black

xplus-more grey

More Grey

xplus little grey

A little grey

xplus white

White

Typography

XPLUS-Font_ Arco Perpetuo Pro

Arco Perpetuo Pro