Mr. Weiderhoft was appointed our COO in January 2025. Mr. Weiderhoft was previously the Chief Operating Officer and Vice President of Franchising for Central Bark USA from 2022 to 2025. Prior to Central Bark USA, he was Chief Executive Officer at Wow Wow Hawaiian Lemonade from 2019 to 2022. Before Wow Wow Hawaiian Lemonade, Mr. Weiderhoft spent over five years at Massage Envy where he rose from Director of Field Operations to Vice President of Franchise Development. Mr. Weiderhoft currently serves as a board advisor for Carousel's Soft Serve Icery. He holds an Ed.D. from Capella University and an M.S. from The University of Arizona.