Mr. King was appointed as Chief Executive Officier in June 2024. Mr. King was previously the CEO of Taco Bell, a division of Yum Brands, from 2019 to 2023. Prior to Taco Bell, he was the President of Adidas North America from 2014 to 2018. Before Adidas, Mr. King built a career over 34 years at TaylorMade where he rose from a territory sales representative to CEO.

Mr. King is currently on the Board of Directors for Party City. He holds a Bachelor of Business Administration from the University of Wisconsin-Green Bay.